Question
a) How do you assess which questions in the questionnaire are necessary or not? 3 b )Illustrate double-barreled questions. List six hypothesized of such double-barreled
a)How do you assess which questions in the questionnaire are necessary or not? 3
b)Illustrate double-barreled questions. List six hypothesized of such double-barreled questions? 4
c)Bring out the strategies of motivating and increasing the willingness of respondents to respond to the questions in the questionnaire? 3
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Essentials of Marketing Research
Authors: Barry J. Babin, William G. Zikmund
6th edition
9781305688094, 1305263472, 1305688090, 978-1305263475
