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A. I. Can a producer of popular low-cost or budget items effectively penetrate the high-end market? Give an example of a popular low-cost brand. What

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A. I. Can a producer of popular low-cost or budget items effectively penetrate the high-end market? Give an example of a popular low-cost brand. What will it take for this to successfully move toward the high-end market? Il. Conversely, identify a well-known premium-only brand. Identify the price point at which its products sell. Assume that you are to offer new mid-priced products under this brand. What will it take to successfully move this brand toward the mid-end of the market? Ill. Is it possible to have depth (variety) that actually targets different markets thereby behaving much more like product length in the process? Explain and give examples

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