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A ________ illustrates a firm's positioning strategy relative to its major rivals. Question 18 options: A) competitive analysis grid B) product attribute map C) positioning
A ________ illustrates a firm's positioning strategy relative to its major rivals. Question 18 options: A) competitive analysis grid B) product attribute map C) positioning plot D) positioning diagram E) positioning analysis grid
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Marketing Mistakes And Successes
Authors: James F. Dartley
11th Edition
978-0470169810, 0470169818
