a. Imagine it's 1981 and the owner of a 'Mom & Pop' retailer in a small town calls you for advice because Wal-Mart has just opened a store located only fifteen minutes away. The small retailer's sales have plummeted because it cannot match Wal-Mart's prices or product breadth. Assume that the company wants to stay in the retailing business. What strategic advice would you give to the head of this company? How would your strategy give the retailer a sustainable competitive advantage?