(a) In many ways, the marketing of a service is different from the marketing of a manufactured good. Identify and describe the four special characteristics that affect the marketing of a service. Provide examples to illustrate your answer. (b) Assume, you are the marketing manager for a car rental company. You have received customer complaints about slow counter service and rental cars not being available when reserved in advance. What two special characteristics (from part "a" above) are most impacting your firm? Explain