(A). In your report, you are required to critically discuss recent trends in the business environment that require the attention of Board of Directors and the Chief Executive Officer as a management accountant. You should support each trend with particular reference to the existing literature (30 marks). (B). Using the existing literature, you are required to provide critical discussion and evaluation of the Porters generic strategies with clear demonstration of how the implementation of generic strategies will help your firm to stay ahead of competition in a global environment. You should provide empirical evidence and support your discussion with appropriate references from the literature (30 Marks). (C). Suggest and discuss how the Value Chain Analysis and Porter's Five Forces will be used by your firm to gain competitive advantage in a global