a$.$ Introduce your selected company in one paragraph and very briefly identify the industry. I don$$t need a long history of the company and any strategies you wish to discuss should fall under the objective$($s$)$ discussion in part $($b$)$ below.

b$.$ After your introduction, in the order you presented the corporate objectives in the framework, write a separate section for each corporate objective$/$associated marketing and operational strategies for that objective. Note: this is not a marketing project so be careful not to spend too much time discussing the marketing strategies $($a few examples are fine$).$ Spend most of your write$-$up for each separate objective discussing the operational design examples and operational infrastructure examples you have presented in your framework. Do you feel they support $($or do not support$)$ that specific corporate objective?