Question
A iphone has been designed by Apple. Marketing research, which cost $75,369, projects that 40,000 of this new iphone will sell for $999. The variable
A iphone has been designed by Apple. Marketing research, which cost $75,369, projects that 40,000 of this new iphone will sell for $999. The variable cost is $299 However, the new iphone will cannabalize the sales of the iphone 12 Pro. Sales for the iphone 12 Pro will decrease by 50,000. It sold for $699 and had a variable cost of $215. Annual rent and utilities are expected to be $1,500,000. The property, plant, and equipment necessary for production is $5,500,000. The salvage rate is 23% (gross of taxes) at the end of the life of the product. Net working capital needed will be $350,000 to start and then will need a further $25,000 increase every year of production. All of the net working capital can be salvaged with no tax impact. The new iphone is expected to sell for 6 years, and then preference will completely switch to a new iphone. Your company has a tax rate of 35% and a WACC of 26%. What is the NPV for the base-case scenario?
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