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A _ _ _ _ _ _ _ _ is a measuring system that quantifies a trend, dynamic, or characteristic and is used by marketers
A is a measuring system that quantifies a trend, dynamic, or characteristic and is used by marketers to help explain why things happened and also to predict the future.
Multiple Choice
metric
scale
segment
target
benchmark
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Project Management A Managerial Approach
Authors: Jack R. Meredith, Samuel J. Mantel,
7th Edition
470226218, 978-0470226216
