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A is a group of consumers with similar needs and a group of retailers that satisfy those needs using a similar retail channels and format.
A is a group of consumers with similar needs and a group of retailers that satisfy those needs using a similar retail channels and format.
Global market segment
Target market segment
Wholesale market segment
Retail market segment
Virtual market segment
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Project Management in Practice
Authors: Samuel J. Mantel Jr., Jack R. Meredith, Sco
4th edition
470533013, 978-0470533017
