a) It has been realised that the two concepts being the Pareto distribution of the customer base and the exchange spectrum, together they help one understand pricing strategy more effectively and in particular with regard to the effect of the Web on pricing for both sellers and customers.

You are expected to briefly discuss the objectives of firms with regard to Pareto distribution. Where possible give examples. (15 marks)

b) Briefly discuss comparison between modernism and post-modernism. (10 marks)