a) Jameela is considering going to university to get her marketing degree. Harvard is aware Jameela has both functional and psychological needs that a tertiary education will fill. Firstly, using an example, define the difference between a functional need and a psychological need. Secondly, how can getting a university education fulfil both types of needs?

b) Lila wants to decide on a university major. Hopefully, she chooses marketing, but there are many majors she could choose. As a university Marketing Manager, you need to be aware what internal and external sources of information she may refer to help her decide. What might these be? Provide six examples.