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A Japanese, medium-sized outdoor sporting goods company that has been in the industry for 20 years is trying to expand its market to Northern Europe

A Japanese, medium-sized outdoor sporting goods company that has been in the industry for 20 years is trying to expand its market to Northern Europe and would need a partner to help with the market entry. Analyze potential partners for this venture and choose the ideal one. Justify your choice by explaining your process of evaluation.

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