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A key account is a customer in a business-to-business market identified by a selling company as of strategic importance. a) What reasons motivate B2B firms
A key account is "a customer in a business-to-business market identified by a selling company as of strategic importance". a) What reasons motivate B2B firms to implement key account management??...
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
