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A key difference between traditional mass media and new media (or social media) platforms is that traditional mass media encourages active engagement from audiences whereas
A key difference between traditional mass media and new media (or social media) platforms is that traditional mass media encourages active engagement from audiences whereas new media platforms encoura
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Strategic Management Concepts
Authors: Frank Rothaermel
3rd edition
978-1259420474, 1259420477, 978-1259913747
