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Firms that serve small segments not being pursued by other firms are called ________. Question 44 options: market followers direct marketers market challengers market nichers
Firms that serve small segments not being pursued by other firms are called ________. Question 44 options: market followers direct marketers market challengers market nichers
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Strategic Management Concepts
Authors: Frank Rothaermel
3rd edition
978-1259420474, 1259420477, 978-1259913747
