A large cereal manufacturer is seeking to increase market share by $1\%,$ which represents millions of dollars in this industry. In the past, they could only analyze structured data. But recently, they invested in marketing analytics software that can analyze unstructured data. Which of the following are sources of information this company can now analyze that they couldn't analyze before?

Market research report on demographics of cereal buyers

Customer posts mentioning the company on Twitter, Facebook, and Instagram

Sales transactions by product

Market share history in the cereal category

Google Analytics report of web traffic