A large consumer goods company in New Orleans recently entered the business market with a new product with broad industrial application. They must develop a channel of distribution through which the product will be sold. Discuss, generally, the key factors the company must evaluate in designing the channel. Make the necessary assumptions. Part A. Consider a small manufacturing firm in Alabama that does not have the resources or ability to hire their own sales force. As this firm considers hiring distributors and manufacturers' representatives, what factors should they use to determine whether to hire distributors, reps, or both? Part B