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A large department store wants to reinvent itself as a purveyor of the hippest fashions. In order to start the process, the CEO identifies a
A large department store wants to reinvent itself as a purveyor of the hippest fashions. In order to start the process, the CEO identifies a small fashion company that specializes in new trends. The department store agrees to buy the fashion design company. This is an example of which of the following?
a conglomerate merger.
an acquisition.
a partnership.
a vertical merger.
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Essentials of strategic management
Authors: Charles w. l. hill, Gareth r. Jones
3rd Edition
1111525196, 978-1111525194
