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A large global automobile manufacturer recently conducted a strategic analysis of the company and its environment. The following SWOT analysis reflects a portion of the
A large global automobile manufacturer recently conducted a strategic analysis of the company and its environment. The following SWOT analysis reflects a portion of the output the team generated.
Strengths:Has been a market leader in top three for market share for past years. Has deep relationships with its suppliers.
Weaknesses:Has long history of slow, bureaucratic decisionmaking process. Brand is seen as stale and somewhat boring.
Opportunities:Global and local sales opportunities are increasing market is expanding Potential to improve employee relations and generate efficiencies.
Threats:Foreign competition has been entering local markets. Unstable local economy; high inflation. What does the SWOT analysis reveal about the competitive landscape in which this company is operating? Frame your answer in terms of Porters Five Forces to the extent possible.
If information is lacking in regard to any of the forces, identify which forces have not been addressed, and suggest a plausible response for that factor based on your knowledge of large automobile manufacturing companies and the transportation industry in general
Are any of Porters Five Forces more important than the others for a manufacturing company such as this? Or are they all equally important? Explain.
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