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A large grocery product manufacturer has experienced declining sales of canned beans. You are asked to investigate whether the decline is due to the pricing
A large grocery product manufacturer has experienced declining sales of canned beans. You are asked to investigate whether the decline is due to the pricing of its product relative to that of the competition. What data source would you use?
a. A warehouse withdrawal service
b. An SIC index
c. A retail store audit
d. A mail diary panel
e. A home audit panel
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