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A large manufacturer of industrial equipment has a salesperson assigned to each major city. Regional sales managers supervise the sales representatives in several cities. The
A large manufacturer of industrial equipment has a salesperson assigned to each major city. Regional sales managers supervise the sales representatives in several cities. The chief marketing officer wants to evaluate the profit contribution of the different cities.
- How might each of the following costs be allocated to each of the cities?
- the aggregate costs of sending bills to customers
- district sales manager's expenses
- national magazine advertising
- marketing research
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