A large supermarket chain would like to determine how much they should charge for their re-usable shopping bags but are convinced that asking customers how much they would be prepared to pay for them would give them a false finding because experience has shown that when it come to paying the customer's stated intentions do not match reality.

• Develop three (3) questions that will help the supermarket chain determine customer attitudes towards paying for something that was previously free
• [Tip: try develop Likert type questions].
• Develop a number of demographic questions that would be important for supermarkets to better understand their target audience when it comes to using recyclable bags
• [Tip: these are usually nominal or ordinal in nature]