A law firm has decided to focus its efforts, marketing, and resources on litigating tax law. Why would the firm make that decision? A clear distinction between various segments of law will focus marketing efforts on one market segment with no overlay. Market segments that are differentiable can be met with a singular market strategy, which saves the firm money. Differentiable market segments have the same qualities amongst their consumers, which means all marketing strategies will be the same. Differentiable market segments are not necessary because consumers will purchase the brand and product that fits their needs the most