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A Likert scale with an odd number of scale points between Strongly Agree and Strongly Disagree: cannot have equal scale distances. cannot have a neutral
A Likert scale with an odd number of scale points between "Strongly Agree" and "Strongly Disagree":
- cannot have equal scale distances.
- cannot have a neutral middle point.
- must have a verbal label on each scale point.
- is often used in marketing surveys.
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Financial Accounting
Authors: Jan Williams, Mark Bettner, Joseph Carcello
18th Edition
1260247945, 9781260247947
