Question
A line of devices from an electronics manufacturer experienced a peak in sales. The company then decided to simplify the product line to focus on
A line of devices from an electronics manufacturer experienced a peak in sales. The company then decided to simplify the product line to focus on a few key devices and aggressively promoted these specific products.
The product is in which phase of the product life cycle?
- Introduction
- Decline
- Growth
- Maturity
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Marketing Management
Authors: Greg Marshall, Mark Johnston
2nd edition
9781259094972, 78028868, 1259094979, 978-0078028861
