A local bubble tea company in Singapore has experienced high levels of growth over the last five years. The owners wish to expand further however they realise the local market is become highly competitive and may be reaching maturity, and health concerns are growing about the high levels of sugar in most bubble tea products. With no international market experience, the owners have hired you to advise them on their idea of expansion into offshore markets.

 

Question:

a) If international expansion is proposed, what market entry mode would you recommend and why? If not, how else could the owners grow their business?

1. Write your own "Finding Home" funnel introduction which includes a hook and very specific and focused thesis statement. You can choose any "Center of gravity" or thesis you want within the essay. This must be done in a word document so that your partners can respond to it with in-text comments.