Question
A local dental practice decides to run a Groupon campaign. The campaign offered $355 worth of dental services (such as teeth whitening) for $145. For
A local dental practice decides to run a Groupon campaign. The campaign offered $355 worth of dental services (such as teeth whitening) for $145. For the total campaign, 255 coupons were sold. We estimate that 85% of the coupons will be redeemed, that 35% of the coupons will be redeemed by existing customers and that, on average, Groupon customers purchased 1.5 coupons. Let's assume that 30% of new customers come back after the Groupon coupon visit. The dental practice estimates its cost of goods sold to be 55%. Finally, the bill for the average Groupon customer was $380. The dental practice negotiated a 50/50 split with Groupon.
Calculate the cost per new customer.
A local dental practice decides to run a Groupon campaign. The campaign offered $340 worth of dental services (such as teeth whitening) for $155. For the total campaign, 235 coupons were sold. We estimate that 85% of the coupons will be redeemed, that 35% of the coupons will be redeemed by existing customers and that, on average, Groupon customers purchased 1.5 coupons. Let's assume that 24% of new customers come back after the Groupon coupon visit. The dental practice estimates its cost of goods sold to be 50%. Finally, the bill for the average Groupon customer was $395. The dental practice negotiated a 50/50 split with Groupon.
Calculate the breakeven revenue for a new Groupon customer.
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started