Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

A local dental practice decides to run a Groupon campaign. The campaign offered $335 worth of dental services (such as teeth whitening) for $140. For

A local dental practice decides to run a Groupon campaign. The campaign offered $335 worth of dental services (such as teeth whitening) for $140. For the total campaign, 265 coupons were sold. We estimate that 85% of the coupons will be redeemed, that 35% of the coupons will be redeemed by existing customers and that, on average, Groupon customers purchased 1.5 coupons. Let's assume that 21% of new customers come back after the Groupon coupon visit. The dental practice estimates its cost of goods sold to be 55%. Finally, the bill for the average Groupon customer was $390. The dental practice negotiated a 50/50 split with Groupon.

Calculate the expenses of the Groupon campaign.

The correct answer is 48,316 can you please explain to me how that is the correct answer?

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Marketing Real People, Real Choices

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, J. Brock Smith, Sylvain Charlebois, Bhupesh Shah

4th Canadian Edition

ISBN: 132913178, 978-0134365954, 013436595X, 978-0132913171

More Books

Students also viewed these Marketing questions

Question

Write an equation of the ljne below. 2345678

Answered: 1 week ago

Question

Discuss the states of accounting

Answered: 1 week ago