A local manufacturing firm which produces make to stock high added value products for the pharmaceutical industry has recently been requested by its owner to provide a proposal on the benefits of a predictive performance model and methodology from a workshop that has recently been completed. It is requested to produce an explanation based on the following:

1. The current state of the practice of performance management and reporting within this category of firms.
2. A suite of appropriate key performance measures.
3. The benefits and challenges of an Ex-Ante or Predictive Performance Demand Model approach to enterprise performance management.
4. A methodology on how this type of Enterprise Performance Model might it might be deployed within actual firms.