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A local spa uses a community blog to advertise its Give us a NEW name contest. Customers and potential customers respond to the blog with

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A local spa uses a community blog to advertise its "Give us a NEW name" contest. Customers and potential customers respond to the blog with their ideas for a new name for the spa. Spa owners respond back to the ideas as the contest progresses. What marketing mix element is being used? a. Communication b. Place c. Promotion d. Consumer

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