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A lot of movie ads tell us that we should go see a film because it's the most popular in the country. What advertising technique
A lot of movie ads tell us that we should go see a film because it's the most popular in the country. What advertising technique are those ads using? Association Awareness Targeting Relationship marke
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Strategic Management Concepts
Authors: Frank Rothaermel
3rd edition
978-1259420474, 1259420477, 978-1259913747
