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A loyal Sam's Club member moved to a new city where the closest Sam's Club is 2 hours away, but there is a Costco 30
A loyal Sam's Club member moved to a new city where the closest Sam's Club is 2 hours away, but there is a Costco 30 minutes away. The member has decided to sign up for Costco and cancel the membership with Sam's Club. What type of strategy could be applied to this situation? A. Focus B. Mileage C. Differentiation D. Cost
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Cases In Communications Law
Authors: Michael T Simpson, John Zelezny
6th Edition
1111791910, 9781111791919
