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A luxury car brand is highly esteemed and customers are willing to pay a premium for it . Based on what we learned in class,
A luxury car brand is highly esteemed and customers are willing to pay a premium for it
Based on what we learned in class, this is an example of
Brand love
Product mix
Product quality
Brand equity
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Foundations of Operations Management
Authors: Larry P. Ritzman, Lee J. Krajewski, Manoj K. Malhotra, Robert D. Klassen
3rd Canadian Edition
132317532, 978-0133076783, 133076784, 978-0132317535
