A luxury hotel chain would like to offer a concierge service that can do one-off tasks for guests like getting them reservations at a hip restaurant, preparing itineraries for sight-seeing days, etc. It is extremely important to the hotel's reputation that the way the services are offered align with the hotel's brand image (restaurants and sights that align with the hotel's values). The hotel owners feel like they know what is aligned with the hotel image when they see it, but they can't describe it concretely enough to fully lay out a contract on what can and can't be included. All else equal, their first choice for making cases exist should be: Group of answer choices Build the service internally by hiring staff to do it Commission a travel agency or outside concierge service to offer it for them Buy a travel agency or outside concierge service