A luxury retail company in the Philippines is revamping its strategies. On the space matrix provided, an the company fell into aggressive strategy. What strategy do you recommend in order for the company to gain market share and competitive advantage.

FP Conservative Aggressive X-axis Y-axis 3.8 1.6 CP IP 7 -6 -5 4-3 -21 4 -6 Defensive Competitive SP Internal Analysis: External Analysis.: Return on Investment (ROI) Leverage Liquidity Working Capital Cash Flow 6 Rate of Inflation 7 Technological Changes 4 Price Elasticity of Demand 5 Competitive Pressure 6 Barriers to Entry into Market 6 2 2 Financial Position (FP) Average 5.6 Stability Position (SP) Average -4.0 Internal Analysis: External Analysis: dus or Market Share Product Quality Customer Loyalty Technological know-how Control over Suppliers and Distributors OSI SI 1 Growth Potential -1 Financial Stability -2 Ease of Entry into Market 5 Resource Utilization 3 Profit Potential 5 6 Competitive Position (CP) Average -2.4 Industry Position (IP) Average 6.2