A major problem facing marketing managers is allocating theirmarketing communication budgets,for both traditional and digital media,to improve consumer attitudes, market shares, sales, and profits. Besides, managers are subject to organizational realities, which include political and historical influences. With this in mind, respond to the following questions separately in details :

• What factors would you consider when making marketing communication and budget allocation decisions?
• How do these factors relate to the relative allocations between advertising and sales promotion?

please answers the questions in details and cite your answer and avoid plagiaraism