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A major university would like to improve its tarnished image following a large on - campus scandal. Its marketing department develops a short television commercial
A major university would like to improve its tarnished image following a large oncampus scandal. Its marketing department develops a short television commercial and tests it on a sample of n the first ten students who entered a housing commons area who agreed to participate. Attitudes about the university are measured with a short questionnaire, both before and after viewing the commercial. Attitudes were on a scale of which higher numbers reflecting better attitudes. Use the provided data to examine whether the commercial improved the universitys image. The data are as follows: In this specific scenario, what is the independent variable? Is it between or within subjects? How many levels does it have, and what are they?
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