(a) Make a marketing communication campaign for this product by describing the detail of
the campaign (the key campaign message + communication objective + marketing
communication tools such as advertising, personal selling, etc.)

Objective
Campaign's key message
Communication mix (combine 2-3 tools)
Description of communication campaigns

 

(b) Explain how you know that your campaign will be effective and lead to marketing
success. You can base your campaign on the customer journey/5As model/AIDA model/or
consumer decision-making process

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