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A maketing manager has access to the following data: CW 10 years 515,670 Fidel Campaign 1=35,769. Respond Rare =1096 FOMI Campaign 2 = 34.76s Respond
A maketing manager has access to the following data: CW 10 years 515,670 Fidel Campaign 1=35,769. Respond Rare =1096 FOMI Campaign 2 = 34.76s Respond Rate =7% lowi Campagn 3 = 36, 7623. Respond Rate = 114 . Retail Mark Up =1024 : Whcirnales Mark-4p = 101% Manufacturet Mark-Up = 99% 16 marager warts ta know what Gampaign will you recorrmend implementing given the information collected Herentare 2. Cain paign 1 thould be enplemented since the RCM is poutive and the respend rate is more achievable. 6. Campas 2 ahouid be implervented since the ROM is positive and the respond rate is fore achicible. C. Camqagn 3s shouid be implemented since the ROMI \& positive and the respond rate is more achievabie. di: Gever the respond rates provided. any campaign would be successful 1. Nune ef the campainh should be implemented given the low respond rites acheved on each Clear my chave
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