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A Malaysian type manufacturer is expanding internationally. The company has conducted market research, and a VTC analysis indicates that its tyre has similar features to
A Malaysian type manufacturer is expanding internationally. The company has conducted market research, and a VTC analysis indicates that its tyre has similar features to Goodyear's, which are selling for $ per tyre. The Malaysian manufacturer's tyre possesses no positive differentiating factors over Goodyear's and has two negative differentiating factors: lack of brand recognition, which customers value at $ per tyre, and slightly greater tyre wear, which customers value at $ per tyre. Given this information, what is the VTC of the hialaysian manufacturer's tyre?
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