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A Malaysian type manufacturer is expanding internationally. The company has conducted market research, and a VTC analysis indicates that its tyre has similar features to

A Malaysian type manufacturer is expanding internationally. The company has conducted market research, and a VTC analysis indicates that its tyre has similar features to Goodyear's, which are selling for $175 per tyre. The Malaysian manufacturer's tyre possesses no positive differentiating factors over Goodyear's and has two negative differentiating factors: lack of brand recognition, which customers value at $16 per tyre, and slightly greater tyre wear, which customers value at $7 per tyre. Given this information, what is the VTC of the hialaysian manufacturer's tyre?
$152
$191
$175
$159
$168
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