1. A manager asks a team member to determine why the company's recently concluded, month-long sales promotion has failed to meet the sales objective.

Which phase of customer relationship management (CRM) should be utilized?

• Reporting
• Distributing
• Analyzing
• Predicting

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2. Which key trait is required for CIOs to reach employees and customers, according to Andrew Wilson of Accenture?

• Use marketing techniques and media blitzes
• Be a digital communicator both internally and externally
• Contact local news stations to promote their organizations
• Schedule face-to-face meetings with all employees and customers

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3. Which effective leadership strategy about delivering predictive analytics and IOT technologies is described in "Know Your North Star" by Monsanto CIO, Jim Swanson?

• Look inside, look outside, and acquire resources
• Decrease product development and time to market
• Write a mission, vision, and strategic objective statements
• Have courage and put the company first

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4. Which attribute of IT professionals and managers allows them to champion early adoption of new technologies and services?

• Using a system approach
• Having a broad perspective
• Being a change agent
• Thinking like a venture capitalist

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5. Which personal attribute needs to replace "gut feeling" in IT leaders, according to Jeff Donaldson?

• Being data driven
• Being confident
• Being resourceful
• Being open-minded

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6. Which quality motivates most CIOs to step up to the leadership challenges, according to KPMG's Managing Director, Tim McCabe?

• Curiosity
• Passion
• Innovation
• Support

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7. What is needed to develop an IT investment management culture, according to Stephen Gold, CIO of CVS Health?

• Hire a new CIO
• Establish an investment committee
• Consider new investments
• Increase the company IT budget

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8. Which global trend may impact IT leaders, according to the World Future Society?

• The pace of technological innovation is decreasing.
• The economy and society are dominated by technology.
• The world's populaation will double in the next 20 years.
• The global economy is becoming more segregated.