Question
A manager finds that the intensity of e-Business adoption is positively associated with the sales performance. What's more, when market uncertainty (the rate of change
A manager finds that the intensity of e-Business adoption is positively associated with the sales performance. What's more, when market uncertainty (the rate of change in the composition of customers and their preferences) is high, the positive effect is strengthened.please illustrate by means of diagram and relationship among the variables?
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Retail Category Management
Authors: Deborah C. Fowler, Ben K. Goh
1st edition
135152089, 978-0135152089
