A Managerial problem $-$ Why Some Start$-$Ups Fail to Scale?

In a recent HBR Idea Cast, Harvard Business School senior lecturer Jeffrey Rayport provides reasons why many start$-$up companies fail to

scale. Among the reasons suggested is the failure to sustain profitability at scale. In your opinion, could well$-$designed pricing

mechanisms support start$-$up companies to scale? How? Listen to the discussion between Jeffrey Rayport and Curt Nickisch, and use

chapter $10\text{'}$s resources to support and elaborate on your arguments.