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A manufacturer believes that a new promotional campaign will improve the favourable perception of its product. Before the campaign, a sample of 500 consumers showed
A manufacturer believes that a new promotional campaign will improve the favourable perception of its product. Before the campaign, a sample of 500 consumers showed that 25% had favourable reactions towards the product. After the campaign, a sample of 400 consumers showed that 32% had favourable reactions towards the product.
- Construct a 93% confidence interval for the difference in the proportion of consumers with favourable reactions towards the product before and after the promotional campaign.
- Enter the lower limit in blank #1. Round your final answer to 2 decimal places and include units.
- Enter the upper limit in blank #2. Round your final answer to 2 decimal places and include units.
- Interpret the confidence interval.
- Enter your answer in blank #3.
- Did the promotional campaign increase the proportion of consumers with favourable reactions towards the product? Explain.
- Enter your answer in blank #4.
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