A manufacturer of downhill and cross-country skis is looking for ways to increase its revenue and expand its market reach. It decides to expand globally and sell its skis in New Zealand. The manufacturer is capitalizing on the fact that during the summer in the U.S., New Zealand is experiencing winter in the other hemisphere. The company will cover the costs for shipping its products and see additional revenue as a result of selling its product all year round. Which global market entry strategy is the ski manufacturer implementing to meet its revenue goals? supporting joint ventures focusing on exporting using franchising/licensing Previous Next