1. A manufacturer of fat-free granola bars is considering targeting school-age children by positioning its product as a healthy, nutritious snack food in the United States, Morocco, and India. How can an understanding of cultural values be used in developing an effective strategy to target the intended market?
2. Complete theRokeach Value Survey.

• Consider "family security" (providing for loved ones) as a "Terminal Value" and/or "honest" as a likely "Instrumental Value." Consider an advertising campaign for citrus juices as an alternative to soft drinks in the United States.
• What are the implications of Rokeach values for an advertising campaign to increase the consumption of citrus juices over soft drinks?
• Can these values apply globally? Explain why or why not.

1. Discuss the importance of subcultural segmentation to marketers.

• Identify a product, which the marketing mix could be regionalized. Explain why and how the marketing mix should vary across geographic areas of the United States.