a manufacturing company specializing in designing andproducing home windows. The organization comprises 500 employees spread across variousdepartments, including marketing, customer service, product development, sales, and manufacturing. Asthe company recognizes the increasing impact of Artificial Intelligence (AI) on Marketing, CustomerService, and Product Development, a task force is being established to study and harness AI's potentialin these areas. However, significant challenges lie ahead in integrating the marketing, customer service,and product development groups to work together effectively.Company Overview: The manufacturing company boasts a strong presence in the US and Canada. With$125 million in sales, it demonstrates steady growth and success in its industry. The company employs adiverse workforce, with five employees in marketing, 10 in customer service, 15 in product development,25 in sales, and a significant portion (250) dedicated to manufacturing operations.Challenges:1. Siloed Mindsets: The marketing department aims to develop innovative marketing campaigns thatgenerate substantial social media buzz, often requiring significant financial investments. Theirfocus lies in creating excitement and demand for the products. However, this approach canconflict with the realistic expectations set by customer service and the actual capabilities of theproducts developed.2. Customer Expectations vs. Product Reality: Customer service personnel strive to ensurecustomer satisfaction and adherence to marketing claims. They become frustrated whencustomers complain that the products do not precisely match the claims made in marketingmaterials. This misalignment highlights a need for better collaboration between marketing and customer service to set accurate expectations.3. Creative vs. Technical Perspectives: The product development team is a blend of engineers and creative individuals with diverging views on what constitutes the ideal product. Engineers prioritize the latest technology and functionality, while the creative team focuses on aesthetics and appealing design. This internal disagreement impedes the timely and efficient development of new products

what type ofend goal and the desired outcome you think this task force should have. Drawing from the readings andother course materials, explain how and why creating a collective purpose is a critical first step in workingwith a team. How does a shared sense of purpose help avoid or minimize future conflict?