A market analysis studies the attractiveness and the dynamics of a special market within a special industry. It is part of the industry analysis and thus in turn of the global environmental analysis. Through all of these analyses, the strengths, weaknesses, opportunities and threats (SWOT) of a company can be identified. In this portion of your business plan, you will consider some of the following points:

• Who will your customers be?
• What are the demographics?
• Who is your target market?
• How much volume do you plan to have?
• Who is your competition?
• What are your market needs?
• What are some barriers to entry (starting up)?
• How will you choose a plan to follow that will win against the competitors there?
• What capabilities are necessary to build and maintain a winning posture?
• (The business plan is a Southern Soulfood FoodTruck it will be based in SouthWest Louisiana)