A market evaluation of Nigeria demonstrating thorough analysis of secondary data including the references and appendices)

 

1. PEST analysis 

 

2. A market entry plan for Primark (including positioning strategy) based on a 'realistic' evaluation of the chosen firm's characteristics e.g. resource base etc.

 

3. The report should also include an explanation of why and how that expansion would benefit Nigeria.

 

4.  Draw on academic theory to justify your analysis and proposal.